Our focus area

Commitment to our team Ourpeople

Committed to helping everyone thrive OurcommunitiesOurcustomers

Giving back to the community

Giving Back To The Community

We recognise the vital role large We recognise the vital role large organisations can play in supporting the communities in which we live and work and we are committed to helping each community thrive.

Highlight for this year:

  • Launched our Giving Back programme in 2021, in which we have committed to raise and donate up to 1% of our Profit Before Tax every year. We surpassed this target by donating over £660,000 through our partnership with BBC Children in Need.
  • Established a national partnership between Sofology and Home-Start. Sofology will donate sofas to Home-Start outreach centres to help struggling children and families.



Customers are at the heart of our business, and in many ways, how we measure our success. Their feedback helps define our priorities today and in the future.

Highlight for this year:

  • Awarded the BSI Kitemark standard for a sixth consecutive year. DFS is still the only retailer and manufacturer to hold this accreditation across all our upholstery products.
  • Achieved "Excellent" rating on Trustpilot for both brands.
  • 180,000 Old sofas and chairs were collected from customer homes and converted to energy through Clearabee.

Ethical business

Ethical Business

As part of our belief in being a responsible business, we ensure that all employees undertake a Code of Conduct refresher session each year as part of their mandatory training.

The Group takes all steps necessary to comply with the principals as set out in the GDPR and DPA 2018 and have a formal Data Protection policy.