Our market


We are the clear leader in the living room furniture market.

The DFS Group has a specialist focus on the retail upholstered furniture segment. The UK upholstery furniture market was estimated by GlobalData to be valued at £3.2 billion in 2019. We also offer a selected range of beds, dining and other furniture and home accessories giving access to other segments in the UK furniture market.

The DFS Group is the clear leader in the upholstery furniture market with 34% share by value (as estimated by GlobalData in August 2019).

We see three broad categories of companies actively competing in the upholstery furniture retail market: Specialist Chains such as DFS, Sofology, ScS,Oak Furnitureland and Furniture Village; Independents that are typically single store operations; and General Merchandisers such as Ikea, John Lewis, Next, Argos and all other retailers including DIY chains and supermarkets.

Between 1995 and 2019, the UK upholstered furniture segment of the furniture market has grown by 2.0% per annum on a compound annual growth basis, driven by a c.7 year replacement cycle and underpinned by demographic trends.