What we do

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Design and Inspire

Through our innovative in-house design teams and with our buying expertise we remain at the forefront of home furnishing trends with each of our brands offering a distinct curated range. We inspire consumers to consider a purchase through memorable advertising, inspirational web content and the use of augmented reality technology.

Integrated Retail Model

The combination of our well invested websites, national showroom networks and call centres which are staffed by well trained and highly motivated sales teams provide a market-leading integrated retail experience to our customers. Collectively across all our brands we have styles and price points that appeal to the majority of the market and we make our products more affordable through offering interest free credit.

Quality Manufacturing

We are one of the largest manufacturers of upholstered furniture in the UK. Our factories benefit from a highly skilled workforce who produce around 20% of all the furniture we sell.

Cutting Edge Technology

We focus on embracing and leveraging technology to maintain our position as the leading sofa retailer in the digital age.

Aftercare is provided by highly skilled teams with the majority of after sales issues being addressed in customers’ homes by our own colleagues.

Innovative Delivery Options

The Sofa Delivery Company is our leading Group-wide supply chain platform. Through our own network of customer delivery centres and our own delivery fleet we carefully deliver our products to customers’ homes and provide a comprehensive installation service.

Sofa Collection and Recycling

Getting rid of an old sofa responsibly and conveniently is a real issue for customers. Unless old sofas are passed on to family, friends or charity, many go into landfill. Our experienced specialist partner Clearabee will collect customers old sofas and take them to the nearest recycling centre where it will be broken down to its component parts to reuse, recycle or create new energy.