Our leadership team

Tim Stacey, CEO of the DFS Group, joined DFS in July 2011, prior to becoming the Group CEO he held a number of key leadership roles across the business.

Tim has a wealth of leadership and retail experience, including 12 years at Alliance Boots in roles such as Multi-Channel Director for Boots.com and Director for Online and Business Development.

Tim has a BA(Hons) in Accounting and Finance from Nottingham Trent University and is a member of the Institute of Chartered Accountants of England and Wales.

Alex Salden is MD for The Sofa Delivery Company - responsible for delivering all our retail brands' customer sofa orders. Alex recently led the significant change programme to combine DFS and Sofology supply and logistics operations to establish The Sofa Delivery Company.

Alex has over 25 years experience working in retail supply chain and logistics both within UK and Internationally.

Alex holds an MBA and a BA(Hons) Business Studies and is also a member (MCIT) of The Chartered Institute of Logistics and Transport.

Russell Harte has executive responsibility for the Group's Operations and leads the teams across Supply Chain & Logistics, Technology & Data, Property, People, Procurement and  Business Change. He has worked across the business leading the digitisation of web and operational services in the organisation.

Prior to DFS, Russell held a number of Technology roles at IBM and Alliance Boots.

Russell has a BEng (Hons) in Electronic and Electrical Engineering.

Liz joined DFS in 2018 as the General Counsel & Company Secretary. She is responsible for the Corporate affairs of the Group and leads a team of  specialists focussed on Legal, Regulatory Compliance,  Risk and Health & Safety

Liz has over 25 years experience as an in-house lawyer and Company Secretary, having started her legal career with the Halifax she has held leadership roles at My Dentist, the Peel Airports Group, KCOM Group PLC and Yorkshire Electricity. Liz has a LLB ( Hons ) in Law from Manchester Metropolitan University, and was admitted by the Law Society as a Solicitor in 1996.