Our management


Tim Stacey

Group Chief Executive Officer

Tim Stacey, CEO of the DFS Group, joined DFS in July 2011, prior to becoming the Group CEO he held a number of key leadership roles across the business.

Tim has a wealth of leadership and retail experience, including 12 years at Alliance Boots in roles such as Multi-Channel Director for Boots.com and Director for Online and Business Development.

Tim has a BA(Hons) in Accounting and Finance from Nottingham Trent University and is a member of the Institute of Chartered Accountants of England and Wales.

Mike Schmidt

Mike Schmidt

Group Chief Financial Officer

Mike is the Group's CFO and leads the Finance and Corporate Governance activities, the Group Property team and long-term strategic development programme. 

Prior to joining DFS, Mike previously spent 13 years in corporate finance roles at leading investment banks including Citi and also UBS, where he gained experience advising a wide range of customer focused companies. 

Mike has a MA (Hons) in Economics and Management from Cambridge University and a CIMA Certificate in Business Accounting.

Alex Salden

Alex Salden

Managing Director of The Sofa Delivery Company

Alex Salden is MD for The Sofa Delivery Company - responsible for delivering all our retail brands' customer sofa orders. Alex recently led the significant change programme to combine DFS and Sofology supply and logistics operations to establish The Sofa Delivery Company.

Alex has over 25 years experience working in retail supply chain and logistics both within UK and Internationally.

Alex holds an MBA and a BA(Hons) Business Studies and is also a member (MCIT) of The Chartered Institute of Logistics and Transport.

Emma Dinnis

Emma Dinnis

Managing Director of Sofology

Emma Dinnis joined the business in November 2021 as Managing Director of Sofology.

Emma has 25 years of leadership experience across retail and banking, including senior leadership roles with IKEA, Marks & Spencer, M&Co and Arcadia Group.

Topb DFS 2019 Med Res 1529

Joanne Shawcroft

Chief People Officer

Joanne Shawcroft is responsible for the DFS Group People functions.

Jo’s HR career has spanned 20 years across a diverse range of sectors, including Retail, Leisure and Hospitality. She has a BA Hons in Sociology and an MA in HR Management.

Nick Smith

Nick Smith

Chief Executive Officer of DFS

Nick Smith joined the business in October 2017. Prior to becoming Chief Executive of the DFS retail brand in November 2019, he held the roles of Chief Retail Officer and Retail Director.  

Nick has over 30 years of retail leadership experience, including Dixons Carphone undertaking a number of senior leadership roles within Dixons, Currys and PC World latterly as the Retail Director

He also holds executive responsibility for our Manufacturing operations.

Russ Harte

Russell Harte

Chief Operating Officer

Russell Harte has executive responsibility for the Group's supply chain, final mile delivery and technology activities. He has led the digitisation of web and operational services in the organisation to drive a more modern and customer centric technology environment. 

Prior to DFS, Russell held a number of IT roles within IBM and spent 8 years working for Alliance Boots where his most recent role was Head of Multichannel Development.

Russell has a BEng (Hons) in Electronic and Electrical Engineering.