Photo: Hugh's House Dublin
We seek to make a positive contribution to the communities in which we work and operate in.
This year, as we celebrate DFS’ 50th anniversary, we launched the 50 Acts of Comfort initiative to bring the joy of comfort to the communities we’ve been working in for the past five decades. The initiative includes donations, giveaways and makeovers for a variety of fantastic causes across the UK and Ireland, as well as surprise Acts of Comfort for colleagues within our business.
The first Acts of Comfort included a makeover of a living room and bedroom for Hugh’s House in Dublin, which provides accommodation for families whose children are undergoing treatment in nearby hospitals; a sofa donation for the reception area of Emmeline’s Pantry foodbank in Manchester; and a donation of sofas and armchairs for a quiet room in the baby unit at Royal Sussex County Hospital in Brighton, providing families with a calm, comfortable place to go while on the ward.
Our 50 Acts of Comfort will continue with a variety of donations, giveaways and makeovers throughout our 50th year. In addition to our 50 Acts of Comfort, the Group has continued to support three major national charities with which we have longstanding relationships.
Our partnership with British Heart Foundation offers our customers a convenient and responsible way to recycle their old sofas while raising money to support the work of the charity. The scheme, which has been running since 2012, goes from strength to strength and has generated in that time over £21 million for the charity.
We have also continued our support for BBC Children in Need through a variety of fundraising activities including our “Give me Five” initiative which offers customers a chance to win their entire order for free by entering a monthly draw, together with our customers and employees we have raised an incredible £4.3 million for Children in Need.
DFS remains a Gold Partner of the Duke of Edinburgh’s Award, supporting young people to develop new skills for work and life and contribute to their communities. This includes our apprentices, who complete the Gold award as part of their apprenticeship programme.
In addition to the major national charities above, we support a number of charities and initiatives based locally to our operations across the UK and in Europe, particularly those promoting opportunities for young people. Charitable donations made by the Group during the year amounted to £142,500.