Chief Executive Officer
Tim Stacey, CEO of the DFS Group, joined DFS in July 2011, prior to becoming the Group CEO he held a number of key leadership roles across the business.
Tim has a wealth of leadership and retail experience, including 12 years at Alliance Boots in roles such as Multi-Channel Director for Boots.com and Director for Online and Business Development.
Tim has a BA(Hons) in Accounting and Finance from Nottingham Trent University and is a member of the Institute of Chartered Accountants of England and Wales.
Chief Financial Officer
Mike is the Group's CFO and leads the finance function, the Group's property activities, long-term strategic development programme. As part of his role he is also chair of Sofa Workshop.
Prior to joining DFS, Mike previously spent 13 years in corporate finance roles at leading investment banks including Citi and also UBS, where he gained experience advising a wide range of customer focused companies.
Mike has a MA (Hons) in Economics and Management from Cambridge University and a CIMA Certificate in Business Accounting.
Group Supply Chain Director
Alex Salden has responsibility for the Group's supply chain operations and development. As Group Supply Chain Director, he recently led the significant change programme across the DFS supply chain to open a new network of Customer Delivery Centres.
Alex has over 25 years experience working in retail supply chain and logistics both within UK and Internationally.
Alex holds an MBA and a BA(Hons) Business Studies and is also a member (MCIT) of The Chartered Institute of Logistics and Transport.
Chief Retail Officer
Nick Smith has responsibility for our UK DFS Store and Online channels, and also our International businesses.
Prior to joining DFS, Nick was at Dixons Carphone undertaking a number of senior leadership roles within Dixons, Currys and PC World latterly as the Retail Director.
With over 30 years of retail leadership experience, Nick will be focused on our omnichannel strategy. He all holds executive responsibility for all retail operations and customer service.
Group Technology Director
Russell Harte has executive responsibility for the Group's technology activities. He led the re-platform of the DFS on-line channels and the digitisation of services in the organisation to drive a more modern and customer centric technology environment.
Prior to DFS, Russell held a number of IT roles within IBM and spent 8 years working for Alliance Boots where his most recent role was Head of Multichannel Development.
Russell has a BEng (Hons) in Electronic and Electrical Engineering.
CEO of Sofology
Sally Hopson MBE joined Sofology as CEO in September 2018.
She has an extensive retail background over 30 years including Habitat, Asda and Pets at Home.
Sally has a degree from London University (SOAS) in History and is a trustee for Retail Trust and was awarded an MBE for services to Diversity in 2006.
Chief People and Transformation Officer
Scott leads our people and business transformation agendas, including employee development, business change and creation of a leading employee experience.
Prior to joining DFS, Scott held director level roles at a range of leading consumer organisations, including Vodafone, Game Group, Calvin Klein Brands and Somerfield. In addition to his People and Transformation responsibilities, Scott also Chairs our Conduct and Compliance and Health and Safety Committees.
Scott is a Chartered Fellow of the Chartered Institute of Personnel and Development (CIPD).
Chief Commercial and Marketing Officer
Toni is responsible for our customer proposition, including responsibility for marketing, insight, buying, manufacturing and merchandising.
Prior to joining DFS, Toni was at Whitbread plc where she was Global Brand and Digital Director for Costa Coffee. In addition to her broad marketing expertise, Toni also has extensive experience of category management, retail operations and innovation gained through senior roles at Jordans Ryvita, Gillette, P&G, Britvic and Sainsbury.
Toni has a degree in Retail Marketing from Manchester Metropolitan University and Diplomas in Digital Marketing from the Charted Institute of Marketing and in Business Administration and Management from the University of Nottingham.