DFS at a glance

Dfs At A Glance Resize

DFS Group is the leading sofa retail specialist in the UK and since 1969 we’ve been passionate about making and selling high quality, great looking sofas.

Retail Stamp2 For 50 years we’ve been designing, manufacturing, selling, delivering and installing sofas and other upholstered and general furniture products.

We’re most famous for our DFS brand, the UK’s largest furniture manufacturer and retailer with over 124 showrooms in the UK, Republic of Ireland, The Netherlands and Spain.

DFS offers made-to-order sofas at great value for money and is the only upholstered furniture retailer to be awarded the BSI KitemarkTM. All our sofas come with a 15 year guarantee, many of which are made in our own UK factories. This is complemented by our market-leading interest free credit offer and comprehensive after-sales service. As well as a broad range of core sofas to suit all tastes and budgets, we also have exclusive brand partnerships with French Connection, Joules, Country Living and House Beautiful.

We’re also very proud to trade through three further retail brands within our portfolio, demonstrating we really do have a sofa for everyone:

  • Sofology – the third largest retailer of sofas with 42 stores in the UK, emphasising design and comfort through an everyday low pricing based model

  • Dwell – a stylish and modern furniture and home accessories retailer operating both online and through 36 stores, mostly co-located alongside DFS showrooms

  • Sofa Workshop – a premium retailer with 31 stores selling exclusively British-made furniture with a bespoke offering for size and fabric specifications

Collectively, our brands have a substantial and growing online offer which attracts over 50% share of upholstery category traffic.

Our heritage and focus, along with the vast experience gathered through operating all four brands within the group, make us the clear UK sofa expert. Our share in the segment is greater than our next four specialist competitors combined. Through the scale, specialism and in-house manufacturing expertise, we are able to offer our customers an unbeatable combination of great products, great service and great value.