The Group has continued to support the three major national charities with which we have longstanding relationships:
Our partnership with British Heart Foundation offers our customers a convenient and responsible way to recycle their old sofas while raising money to support the work of the charity. The scheme, which has been running since 2012, goes from strength to strength and has generated in that time an incredible £18 million for the charity.
Almost £4 million raised for British Heart Foundation this year
We have also continued our support for BBC Children in Need through a variety of fundraising activities including our “Give me Five” initiative which offers customers a chance to win their entire order for free by entering a monthly draw. We have pledged to raise £1.5 million by 2019 for the charity, which funds life changing projects for disadvantaged children across the UK.
Amount pledged to BBC Children in Need for FY18/FY19 £1.5m
DFS remains a Gold Partner of the Duke of Edinburgh’s Award, supporting young people to develop new skills for work and life and contribute to their communities. This includes our apprentices, who complete the Gold award as part of their apprenticeship programme.
In addition to the major national charities above, DFS supports a number of charities and initiatives based locally to our operations across the UK and in Europe, particularly those promoting opportunities for young people. We also offer a matched funding plan for DFS team members raising money for a charity of their choice. Charitable donations made by the Group during the year amounted to £168,320 (2017: £181,050).